Threaded Mode | Linear Mode

R0B0 · 2012-06-24, 17:30:04

http://www.mixmag.net/words/news/dj-snea...ouse-music

Mixmag Article Wrote:Remember when Sneak called Swedish House Mafia "DJ actors"? A couple of months on, and he's gone a bit further. In a recent interview, DJ Sneak has said the DJ trio are "manufactured like Coca-Cola" and are "vandalising and bastardising" house music.

He said: "While I do this for love and homage to the music and DJing craft, they constantly figure out ways to make it the most commercial noise they can make. Their main focus for creating is to make some hit, it is not about creating something original and soulful, it’s about following the calculated steps to come up with a hit for the purpose of their own success.

"They measure success by spending ridiculous amounts of money paying their way to the top. But they are not the first ones. Tiesto was a master at creating the super DJ brand, with big budget marketing, financial support, and a well managed team. So called DJ/ producers like Avicci, David Guetta, Afrojack must all be down with the same fabricated manufactured DJ superstar manual because they are all doing it the same way, often supporting each other to become bigger better brands.

"They are clearly manufactured like Coca-Cola.

"Listen to the classics, look back at the history. If you’re going to start making or playing house music, educate yourself and second respect the sound. They need to take a good look at themselves and realise that they are the worst thing that has ever happened to this music industry.

"We built this house a long time ago, these newcomers just like to vandalise it by bastardising the music to become some kiddie pop genre."

Personally I think Aqua are the worst thing to ever happen to the music industry. But each to their own...

Patrick122 · 2012-06-24, 18:53:00

I went straight to Sneak's twitter page when I heard SHM broke up this morning.

Claude Perdu · 2012-06-24, 20:59:25

Kinda sad how Sneak's more interesting on this front than his music these days.

John Thorp · 2012-06-24, 23:21:22

He's right, but he's somewhat tedious. Should just do his own thing. I stopped following him when he undertook a flurry of RTs praising him for being brave enough to keep it real, or whatever. It's mainly just self-mythologising.

Patrick122 · 2012-06-25, 00:47:21

With Sneak it's a bit like, "you mad bro?"

I understand why he is though. He's been running with that daft "I'm a house gangster" things for years, then suddenly three pot-bellied Europeans caling themselves the Swedish House Mafia come along and take the cake.

jts · 2012-06-25, 06:03:17

so they're no more. can dj sneak finally give it a rest?

Claude Perdu · 2012-06-25, 10:55:50

(2012-06-25 00:47:21)Patrick122 Wrote: I understand why he is though. He's been running with that daft "I'm a house gangster" things for years, then suddenly three pot-bellied Europeans caling themselves the Swedish House Mafia come along and take the cake.

Respect to him for staying true to himself and what he believes in, but he can't blame people from moving on over the years at the same time.

pHiLthy · 2012-06-25, 16:16:06

I really can't stand this elitist mentality. But at the same time I really can't stand Swedish House Mafia either.

It's probably just a big marketing scheme on their part anyways. They'll "get back together" in a few years, release a monster single and everyone will shit themselves.

Roland Daggett · 2012-06-25, 17:39:13

I've grown past the point of caring about what other people do with themselves. Sneak should to.

srsmustache · 2012-06-26, 00:13:36

(2012-06-25 16:16:06)pHiLthy Wrote: I really can't stand this elitist mentality. But at the same time I really can't stand Swedish House Mafia either.

It's probably just a big marketing scheme on their part anyways. They'll "get back together" in a few years, release a monster single and everyone will shit themselves.

i was thinking someone blackmailed them into breaking up with evidence of their fakeness